Noon by Noor unveiled its Spring/Summer 2026 collection, titled "Mirage", at London Fashion Week, held at Somerset House. The presentation offered an intimate salon-style showcase that highlighted the brand's commitment to minimalist design infused with artisanal details
✨ Design Aesthetic
The "Mirage" collection featured fluid silhouettes complemented by inventive textural accents. Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa emphasized a balance between boldness and refinement, creating a wardrobe that appeals to both the daring dresser and the refined minimalist
🎨 Color Palette and Fabrics
The collection's color palette included white, pale gold, khaki, dark red, and cherry blossom pinks. Lightweight fabrics such as metallic cotton mixes, cotton silk voiles, linens, silks, viscose silk, challis, silk chiffons, and georgette were utilized. Embellishments featured cotton cord, handcrafted knotted belts and tops, printed silks with custom patterns, trompe l’oeil appliqués, and pintucks, adding depth and texture to the designs
🎶 Sound and Atmosphere
The presentation was accompanied by a unique soundscape composed by Uwe Doll, reflecting the excitement of dressing up and discovering new songs. The overlapping tracks created a surreal auditory experience that complemented the collection's visual narrative
🌍 Brand Identity
Noon by Noor, established in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, is a luxury womenswear designer brand based in Bahrain. The brand has previously showcased at New York Fashion Week and is now introducing the next chapter of its identity at London Fashion Week