French-Algerian model Loli Bahia is making waves both on and off the runway. Following her recent appearances at New York and Milan Fashion Weeks, she announced her latest project on Instagram: starring in the Autumn/Winter 2024 campaign for H&M.
In a short video and accompanying photos shared on H&M's Instagram page, Bahia showcases a range of layered outfits perfect for the cooler months. The campaign begins with her navigating city streets in an elegant all-black ensemble, featuring a long coat, sleek shirt, and tailored trousers, complemented by striking white pointed-toe heels. The color palette transitions between deep earth tones and soft neutrals throughout the 15-second clip.
The campaign also highlights Bahia in a chic black strapless mini dress paired with long gloves, as well as a relaxed yet refined look featuring a soft leather bomber jacket and matching trousers. Her outfits are accentuated with statement accessories like belts, scarves, and boots.
Recently, Bahia impressed audiences at New York Fashion Week, where she modeled for Tory Burch in a structured black ensemble from the Spring/Summer 2025 collection, characterized by asymmetrical cuts and overlapping panels. She paired the outfit with oversized statement earrings and classic black peep-toe heels.
In Milan, she captivated viewers at a Gucci show, wearing a charcoal grey tailored zip-up jacket with a pointed collar and wide-leg trousers, accessorized with a sleek metallic choker and black-detailed white loafers.
Bahia is quickly becoming one of the most sought-after models in the industry, having walked for prestigious labels such as Chanel, Givenchy, and Valentino, and fronting campaigns for brands like Saint Laurent and Max Mara. Her impressive credentials also include gracing the cover of Vogue Italia.