TikTok to host annual Ad Awards in Riyadh

TikTok to Host Annual Ad Awards in Riyadh

TikTok will hold the second edition of its annual Ad Awards in Riyadh this December. The event will celebrate the most innovative and impactful advertising campaigns across the Middle East, Turkey, Africa, Pakistan, and South Asia (METAP) regions.

Award Categories

This year’s program features nine award categories:

It’s the Creative for Me – Highlighting TikTok-first ideas that push creative boundaries.
Sound On Please – Recognizing campaigns that effectively use audio.
Community Core – Honoring collaborations with creators and communities.
Bougie on a Budget – Celebrating impactful campaigns delivered on modest budgets.
Full Funnel Flex – Recognizing integrated strategies across the marketing funnel.
Big Branding Energy – Evaluating campaigns that significantly increase brand awareness.
Goal Digger – Recognizing campaigns that drive conversions and sales.
The People’s Choice – An audience-voted award for the best campaign.
The Greatest Of All Time (G.O.A.T.) – The top honor for the best overall campaign.

Eligibility

The awards are open to brands and agencies based in:

Saudi Arabia, UAE, Qatar, Lebanon, Iraq, Egypt, Morocco
Kenya, Nigeria, South Africa, Turkey, Kazakhstan, Azerbaijan, Cyprus
Pakistan, Bangladesh, and Sri Lanka

Eligible campaigns must have run on TikTok between October 1, 2024, and October 31, 2025.

Submission Deadline

All submissions must be completed by October 31, 2025.

Event Highlights

The awards ceremony in Riyadh will include a live-voting segment, allowing audiences to select “The People’s Choice” award. The event aims to celebrate creativity, inspire joy, and showcase TikTok as a platform for innovative advertising.