Gigi Hadid Poses for Rabanne’s Latest Campaign
Supermodel Gigi Hadid is the face of Rabanne’s newest campaign for its fragrance Million Gold For Her.
In the visuals, she appears in a sharp pinstripe suit with bold gold jewelry — hoop earrings and a chain necklace — embodying Rabanne’s vision of power and elegance. The shoot, directed by Mert Alas and Manu Cossu, is set to the track Pure/Honey by Beyoncé, reinforcing the campaign’s message of bold femininity and strength.
Hadid described the fragrance as both powerful and beautiful, balancing floral notes like rose and lavender with a salty mineral musk undertone. She highlighted her love for the mix of feminine and masculine elements, which reflects the campaign’s androgynous yet glamorous identity.
The perfume itself is presented in a golden bottle adorned with Rabanne’s signature oversized jewelry link, and is designed to be refillable, combining luxury with sustainability.
Hadid shared behind-the-scenes moments with her followers, calling the atmosphere on set joyful, especially when dancing with the team. She summed up the vibe with the caption: “It’s always golden hour with Rabanne.”