Riyadh, September 16, 2024 - As part of its corporate expansion, Amsa
Hospitality is pleased to announce the appointment of Muin Serhan as its new
Chief Executive Officer. A seasoned hotelier with an international background,
Serhan will report to Mohammad Alathel, founder and now Managing Director of
the Saudi hospitality startup.
Serhan
brings 24 years of global experience with leading hotel chains to his new role.
His award-winning career has demonstrated his ability to successfully build and
operate large properties in various locations, both within the Kingdom and
abroad.
Mohammad Alathel, Managing Director of Amsa Hospitality, commented, “I am thrilled to
have Muin join our growing company. With so many exciting projects ahead,
including hotel openings in partnership with some of the world’s leading hotel
brands, we need the resilience and leadership that Muin has consistently
demonstrated throughout his career.”
Among
the initial projects under Serhan’s leadership will be the
opening of 18 Accor midscale properties in secondary Saudi cities, including Mercure Khamis
Mushait. Another
imminent hotel opening is that of Radisson Hotel Madinah. The company aims to have 10K hotel keys
in its portfolio by 2034. Serhan will also oversee the first collaborations of
Amsa Hospitality’s newly-launched academy with
some of the Kingdom’s most prestigious
universities.
ABOUT AMSA HOSPITALITY
Founded
in 2020, Amsa Hospitality has pioneered as the first Saudi-born startup
redefining the hospitality sector, with a special emphasis on Arabian
hospitality. The company’s mission is to smoothly integrate the
rich, ancestral Arabian traditions of generosity and welcoming into the
contemporary world. Collaborating with selected partners, Amsa Hospitality
addresses the numerous opportunities and challenges facing today's hotel
industry.
For
more information, visit our website. Or connect with Amsa
Hospitality on:
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MEDIA CONTACT
Miret
Padovani
pr@amsahospitality.com