The Saudi Media Forum has officially partnered with the International Broadcasting Convention (IBC), supported by the European Broadcasting Union (EBU), in anticipation of Riyadh’s Future of Media Exhibition (FOMEX) in 2025.
Key Aspects of the Partnership:
- Dedicated Pavilion: A pavilion will be allocated for the Saudi Broadcasting Authority at the annual IBC Exhibition in Amsterdam.
- Promotion: IBC will actively promote the Saudi Media Forum and FOMEX through its extensive European media network, enhancing visibility and engagement across Europe.
- Goals: The collaboration aims to elevate global awareness and maximize audience reach for the Saudi Media Forum and FOMEX.
Statements from Key Figures:
Mohammed bin Fahd Al-Harthi: CEO of the Saudi Broadcasting Authority and President of the Saudi Media Forum, described the partnership as a significant milestone for cultural and knowledge exchange. He highlighted the forum’s role as a dynamic media hub and expressed commitment to delivering superior initiatives through strategic partnerships.
Mike Crimp: CEO of IBC, emphasized IBC’s commitment to industry innovation and aligned goals with FOMEX in advancing transformative technologies in media and entertainment. He expressed pride in partnering with FOMEX to foster creativity and cooperation in the evolving global media landscape.
Background Information:
- IBC: One of the leading global events dedicated to broadcasting, media, and technology.
- Saudi Media Forum and FOMEX: Scheduled for 2025, the previous edition of the forum attracted over 30,000 visitors, while FOMEX featured nearly 300 exhibitors.
This partnership is expected to enhance the profile of Saudi media initiatives on an international stage, fostering further collaboration and innovation in the media sector.