US luxury fashion label Coach made a historic move by launching its inaugural Ramadan campaign featuring Saudi DJ and producer Nouf Sufyani, widely known as Cosmicat. Originating from Jeddah, Cosmicat, renowned for her expertise in electronic music genres like deep house and techno, shared the spotlight with professional football player Farah Jefry and fashion upcycler Salima Alaoui.
Cosmicat expressed her joy about the campaign, emphasizing the fantastic experience of collaborating with talented individuals and experimenting with diverse styles from one of her favorite brands. The camaraderie between the talents was evident in the shots, where they posed together, engaging in playful interactions.
The campaign showcased Coach's latest Tabby bag and the Willow shoulder bag, along with the introduction of the brand's newest footwear styles. The bags were presented in an array of colors, including cream white, pastel yellow, jet black, denim blue, beige, and khaki. Cosmicat donned various outfits, such as a denim ensemble and an oversized beige overall, accessorized with purses in different colors.
Cosmicat highlighted the significance of international brands featuring Arab representation in Ramadan campaigns, celebrating the richness and generosity of Arab culture. CH Carolina Herrera, another brand, also recently unveiled a Ramadan collection with Australian-Lebanese model Jessica Kahawaty, showcasing a curated selection of modest wear for the holy month.